Outdoor Adventures

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​Project

This series reimagined traditional product training videos for Subaru sales associates. It was formatted as reality-style competition videos that demonstrated how Subaru Sales Associates could customize vehicles to meet customer lifestyle needs.

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Key Elements

Three seasons focused on the Outback Wilderness, sports models WRX and BRZ, and Subaru's first EV vehicle, the Solterra.

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Role

• Creative Direction: Led the creative direction process, including screenwriting, pre-production planning, filming, and editing. 

• Content Development: Produced videos that entertained audiences while presenting complex topics with easily digestible and actionable instructions.

• Product Positioning: Developed compelling narratives that highlighted how Subaru's vehicles meet the diverse lifestyle needs of customers while also equipping sales associates with the insights necessary to drive sales.

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Outcome

Over 7,500 sales employees voluntarily watched Outdoor Adventures Outback Wilderness. This led to the two new seasons with a 100% increase in budget. The Outdoor Adventure series is now an official part of Subaru's national product training certification program.

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